the next generation search

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"The search industry has been dominated for the last 6 years or so by one significant technology, Google’s Page Rank. Page Rank basically uses popularity as a proxy for relevancy which, if Google’s $100BN market cap is any guide, has proven to be a valuable approximation. However like many technologies, Page Rank’s hegemony is gradually wearing thin thanks to the fact that it is easily gamed and inherently limited by its derived and agnostic nature. With Page Rank’s utility declining thanks to SEO companies and “site spam” the natural question becomes what, if any, new technologies will emerge to either supplement or even replace Page Rank."
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